Dear Readers,

Below are a few FAQs that I get from time to time. These are rather broad. I think you may have some very specific questions for me and I want to hear from you. Please email me your questions or give me a call and let’s chat about what’s on your mind.

Cheers!

Marbry

What do you charge for (fill in the blank design category, such as logo, website or brochure)?

Each design problem is unique and requires a tailored solution. Until we talk about your project details I really have no idea what will be involved in arriving at a successful solution for you. So if you want to know what your next project will cost schedule that meeting with your designer today.

What is a design brief?

It’s a document we create together that contains pertinent information about you or your organization and your project goals. 

“The  brief works as both a project management tool and a design directive. Possibly the most important function of the brief is that it aligns all the stakeholders, helping minimize the chances of going down dead ends. 

The brief is created in collaboration with the client. By working together on the brief, the client and designer have an opportunity to work out issues and clarify any potential misunderstandings regarding direction.

The brief answers all the strategic questions a designer needs to know to do meaningful work.” - David Holston, The Strategic Designer: tools and techniques for managing the design process

The brief contains a project overview (what are you trying to achieve?), defines the problem (why are we doing this?), includes specific goals, defines the audience & communication strategy (why do they care about this?), states how success will be measured (I want my boss to be happy, or I need to get 200 subscribers) and of course includes a timeline and budget. This isn’t an exhaustive list of the contents of a brief, and each brief will be unique to the project.