What I’ve been working on: Email Marketing Campaign
Client: Northwest Energy Education Institute (NEEI)
Problem: Existing email marketing efforts were cumbersome to create, lacked a professional look that integrated with their online presence, lacked sharing links and did not make use of analytics.
Solution: Design an html-based newsletter template to match the look and feel of the NEEI website.
Results: The new design is instantly recognizable as a NEEI communication. Creating, editing and sending campaigns is now simple for anyone on the design or client side. Captured analytics will make it possible to refine future issues to meet the interests of subscribers. Social sharing links and forward button make it easy for subscribers to share NEEI content with others.